Privacy Policy

Last updated: May 28, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Beraldi Insurance, Murfreesboro, TN.

• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

• Country refers to: Tennessee, United States

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to the Website.

• Service Provider means any natural or legal person who processes the data on behalf of the Company.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Website refers to Beraldi Insurance, accessible from https://beraldi-insurance.com

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address

• First name and last name

• Phone number

• Language preference

• Insurance interests and needs

• Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Information Collected Through Our Services

When You use our contact form, chat feature, or interact with our Service, We may collect:

• Contact Form Information: Name, email address, phone number, preferred language, insurance type interest, and any message you provide.
• Chat Conversations: Messages exchanged with our AI assistant "Beri" are stored to improve our service and for quality assurance. These conversations help us understand common questions and improve our responses.
• Interaction Data: We track how you interact with our website, including button clicks, form submissions, and page visits to improve user experience.

Analytics and Tracking Technologies

We use both our own analytics system and Google Analytics to understand how visitors use our Service. This includes:

• Local Analytics: We collect data about your interactions with specific features like CTA buttons, chat widget usage, and form submissions. This data is stored on our servers and helps us improve our services. This includes:
  • Which buttons or links you click
  • How you interact with our chat assistant
  • Form submission attempts and completions
  • Phone number click tracking (to understand how many users prefer to call)
• Google Analytics: We use Google Analytics to collect standard website metrics such as:
  • Page views and session duration
  • Bounce rate and user flow through the site
  • Traffic sources (how you found our website)
  • General geographic location (city/state level)
  • Device and browser information
  Google Analytics may use cookies and collect IP addresses. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Cookies and Similar Technologies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent.
• Web Beacons. Certain sections of our Service may contain small electronic files known as web beacons that permit us to count users who have visited those pages.

We use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies

  Type: Session Cookies

  Administered by: Us

  Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts.

• Functionality Cookies

  Type: Persistent Cookies

  Administered by: Us

  Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your language preference or chat session. The purpose of these Cookies is to provide You with a more personal experience.

• Analytics Cookies

  Type: Persistent Cookies

  Administered by: Us and Google Analytics

  Purpose: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.

• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding your insurance inquiries and to provide the information you requested.

• To provide You with information about insurance products and services that may be of interest to you based on your stated preferences and needs.

• To manage Your requests: To attend and manage Your requests to Us.

• For analytics and improvement: We may use Your information for data analysis, identifying usage trends, and to evaluate and improve our Service, products, services, marketing and your experience.

Sharing Your Personal Information

We may share Your personal information in the following situations:

• With Insurance Carriers: With your consent, we may share your information with insurance companies to obtain quotes and process applications on your behalf.
• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, including Google Analytics.
• For legal reasons: If required by law or in response to valid requests by public authorities.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Chat conversations are retained for quality assurance and service improvement purposes. You may request deletion of your chat history at any time by contacting us.

Security of Your Personal Data

The security of Your Personal Data is important to Us. We use commercially reasonable safeguards to protect Your Personal Data, including:

• Secure encryption for data transmission
• Regular security updates and monitoring
• Limited access to personal information by authorized personnel only
• Regular backups and secure storage

However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.

Your Data Protection Rights

You have the right to:

• Access: Request copies of your personal data.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data.
• Opt-out: Opt-out of marketing communications at any time.
• Data Portability: Request transfer of your data in a machine-readable format.

Your Choices Regarding Analytics

You have several options to control analytics and tracking:

• Opt-out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
• Disable Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
• Do Not Track: Some browsers include a Do Not Track feature. We currently do not respond to Do Not Track signals.
• Request Data Deletion: Contact us to request deletion of any personal data we have collected about you.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us, including insurance carrier websites. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). These rights include:

• The right to know what personal information we collect about you
• The right to delete personal information we have collected from you
• The right to opt-out of the sale of your personal information (Note: We do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the contact information provided below.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective if the changes are material.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, You can contact us:

• By email: Juan@Beraldi-Insurance.com
• By phone: (615) 495-1838
• By mail: Juan Beraldi, Murfreesboro, TN